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Why
Do You Recommend Network Marketing?
Robert Kiyosaki's Answer:
When
I first heard about network marketing, I was against
it. But after opening my mind, I began to see
advantages that few other business opportunities offer.
Long-term success in life is a reflection of your
education, life experience and personal character.
Many network-marketing companies provide personal
development training in those key areas.
Most schools train people for the E or S quadrants,
and that is great if those are the quadrants in which
you want to spend your life. Most MBA programs
are training students for high-paying jobs in the
corporate world as an E, not a B.
What if you're in the E or S quadrant and you want
to change? What if you want to be in the B quadrant?
Where do you find the education that trains you for
that quadrant? I recommend a network-marketing
business. I recommend the industry for people
who want to change and get the necessary skills and
attitude training to be successful in the B quadrant.
Being an entrepreneur and building a B quadrant business
is one of the toughest challenges a person can take
on. The reason there are more people in the
E and S quadrants is simply because those quadrants
are less demanding than the B quadrant. As they
say, "If it was easy, everyone would do it."
Personally, I had to learn how to overcome my self-doubt,
shyness and fear of rejection. And I had to
learn how to pick myself up and keep going after I
failed. These are some of the personal traits
a person must develop if they are to be successful
in a B quadrant business, regardless of whether it
is a network-marketing business, a franchise or an
entrepreneurial startup.
An
important personal skill required for any B quadrant
business is leadership. Are you able to overcome
your own fears and have others overcome their fears
in order to get the job done? This is a skill
the Marine Corps taught me. As Marine Corps
officers, it was imperative that we be able to lead
others into battle, even though we were all terrified
of dying.
I meet many people in the S quadrant, the specialist
or small business owners, who would like to expand,
but they simply lack leadership skills. No one
wants to follow them. The employees do not trust
their leader or the leader does not inspire the employees
to better themselves.
As mentioned earlier, Forbes defined a big-business
owner, a B quadrant business owner, as a person who
controls a business with more than 500 employees.
This definition is why leadership skills are vial
for the B quadrant.
Where could you find a business that will invest
the time in your education, your personal development
and building your own business? The answer is:
most network-marketing business.
Building a B quadrant business is not an easy task.
So you need to ask yourself, "Do I have what
it takes? Am I willing to go beyond my comfort
zones? Am I willing to be led and willing to
learn to lead? Is there a very rich person inside
of me, ready to come out?" If the answer is "Yes,"
start looking for a network-marketing business that
has a great training program. I would focus
less on the products or the compensation plans and
more on the education and personal development program
the company offers.
A
network-marketing business is a B quadrant business
because it meets several criteria I look for in a
business or investment. Those criteria are:
- Leverage:
Can I train other people to work for me?
- Control:
Do I have a protected system that belongs to me?
- Creativity:
Will the business allow me to be creative and
develop my own personal style and talents?
- Expandability:
Can my business grow indefinitely?
- Predictability:
Is my income predictable if I do what is expected
of me? If I am successful, and keep expanding
my business, will my income increase with my success
and hard work?
Isn't
Network Marketing A Pyramid Scheme?
I am often asked if network marketing is a pyramid
scheme. My reply is that corporations are
really pyramid schemes. A corporation has only
one person at the top, generally the CEO, and everyone
else below. The following is an example
of a typical corporate pyramid:
Compare that to a network-marketing business
system:
A
true network-marketing business is the exact opposite
of a traditional business model. A network-marketing
business is designed to bring you up to the top, not
keep you down at the bottom. A true network-marketing
business does not succeed unless it brings people
up to the top.
Additional Points Worth Mentioning
The following are some other points worth mentioning:
- Tax breaks increase.
By starting a network-marketing business
in your spare time and keeping your regular job,
you begin to gain the tax advantages of the rich.
A person with a part-time business can take more
tax deductions than employees can. For example,
you may be able to deduct car expenses, gasoline,
some meals and entertainment. Obviously,
you need to check with a CPA for exact rulings
on your situation. And the cost of your
CPA is tax-deductible. In most cases, an
employee cannot deduct CPA expenses. In
other words, the government will give you a tax
break for advise on how to pay less in taxes.
- Meet like-minded people.
One of the advantages I had is that my
friends also wanted to be in the B quadrant.
When I first started out, most of my E quadrant
friends thought I was nuts. They could not
understand shy I did not want a steady job or
a steady paycheck. So an important part
of becoming a B is to surround yourself with other
people who are Bs and want you to become a B.
- Give yourself
time. It takes time to be successful
in any of the quadrants. Just as it takes
time to climb to the top of the corporate ladder
as an E, or become a successful doctor or lawyer
In the S quadrant, it takes time and dedication
to become successful in the B quadrant.
It took me years before I built a successful B
quadrant business.
- Network-marketing companies
are patient. One of the beauties
of a network-marketing business is that it will
invest in you, even if you are not successful.
In
the corporate world, if you are not successful in
six months to a year, you are often fired. In
the network-marketing world, as long as you are willing
to put in the time, most companies will work with
you in your development. After all, they want
you to get to the top.
- Leverage the systems
that are already in place. These
systems are already tried and proven, which allows
you to hit the ground running instead of trying
to build the internal system of a new company.
In
conclusion
After opening my closed mind, I could finally see
some of the unique benefits the network-marketing
industry offers people who want more out of their
lives.
Generally, it costs much less to get started in a
network-marketing company than to build a business
on your own.
-Robert
Kiyosaki
Donald Trump's Response
Marketing is a powerful tool, and network marketing
can increase that power, provided you are self-motivated.
In a simple visual, see a product and then remove
the advertising agency from it. It is up to
you to do the marketing and advertising.
That's a big job, but it can be done if you are passionate
enough to get it going on your own and to jeep the
momentum and motivation going at a high level.
It requires an entrepreneurial spirit, and that means
focus and perseverance. I do not recommend network
marketing to people who are not highly self-motivated.
Another important aspect of network marketing is that
it is inherently social, so if you are not a social
or outgoing person, I'd think twice about going into
it. Sociability is a requirement.
Just like in advertising, there's no point in having
a fantastic advertising campaign if the product isn't
equally fantastic. Also keep in mind that if
you decide to become a distributor, you will be legally
responsible for the claims you make about the product,
the company and the available opportunities.
But above all, make sure the product is worth your
energy and total devotion. Otherwise, you could
be energetically spinning your wheels.
Robert mentions the importance of going beyond your
comfort zone when it comes to network marketing.
He also mentions giving yourself enough time.
These are good points to consider. I would also
agree that having leadership qualities is critical
for success. You definitely have to have a take-charge,
can-do attitude.
As with any other undertaking, know everything you
can about what you're doing before you begin.
Network marketing has proven itself to be a viable
and rewarding source of income, and the challenges
could be just right for you. There have been
some remarkable examples of success, and those successes
have been earned through diligence, enthusiasm and
the right product combined with timing. As with
so many issues we have discussed before, there are
tangibles and intangibles involved, but success is
not a total mystery, and that applies to network marketing
as well.
Most people have heard of focus groups, a research
tool that advertising agencies use when they are testing
a new product. They will go out to different
locations and simply ask everyday people what they
like and don't like about a new product. Its
best if you can keep the focus group idea close at
hand when you are deciding about a product.
Just because you like it doesn't mean everyone else
will. Finding a common denominator in product
appeal will matter.
My nutshell advice about network marketing is to do
your research and then put everything you've got into
your product. Genuine enthusiasm is hard to
beat, and the odds will be with you.
-Donald Trump
Sincerely,
Corey Steinbacher
480 294-9993
SeekFinancialFreedom@gmail.com
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